Retail & Shopper research

At ideas+visions we specialise in understanding the shopper. We are experts in using this knowledge to help retailers and suppliers to drive brand value, grow market share and strengthen retailer-supplier relations.

ideas+visions can help retailers and suppliers across channels and categories to:

• Understand shopper needs in the current economic climate
• Identify and target the most valuable consumer typologies
• Define availability, convenience, quality, value and choice
• Evaluate npd ideas
• Manage and optimise categories
• Test alternative packaging routes
• Tailor product ranges by retail format
• Optimise store layout and fixtures
• Evaluate in-store communication
• Monitor brand image, customer satisfaction and loyalty
• Maximise online opportunities