Our Team

Andrew Medcalf
Co-founder and Managing Director
Automotive specialist
Global qualitative and quantitative
Clientside experience at Ford Motor Company

Karen Mass
Co-founder and director
Automotive specialist
Manages our German office

Jason Silver
Director
Automotive, Retail and Financial services expertise
Global qualitative and quantitative
Worked clientside at Nissan and Abbey National

Sarah Bough
Senior Consultant
Quantitative automotive specialist
Advanced analytics capabilities

Pieter Kleijwegt
Senior Consultant
Automotive,Tech, and gaming expertise
Qualitative and quantitative
Visualisation and graphics specialist

Janet Richards
Senior Consultant
Retail & FMCG specialist
Qualitative, quantitative, and advanced analytics experience
Ex Tesco

Rob Hamer
Senior Consultant
Range of sector experience; Automotive, Retail, and FMCG
Technology expert

Sue Gould
Administration
Admin, graphics and fieldwork support

Ollie Bowman
Digital media specialist
Graphic design & social media
Video specialist

Fiona Medcalf
Office manager
Finance and logistics