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In addition to traditional focus groups & depth interviews, we use a range of innovative approaches such as journaling, self-filming, accompanied visits, ethnography, observation, online forums, communities and intercepts, enabling people to tell us better stories - ones that are more accurate, representative and less reliant on recall


We are skilled at coordinating large scale projects, both domestic and multi-country plus one-off and tracking programmes. We use advanced techniques such as trade-off and segmentation to help replicate real life situations and better understand customers


We build in other elements such as desk research, ideation, cocreation, immersion and workshops to add richness, generate ideas
and develop action plans

In the Metaverse

At ideas+visions we are experts in using VR and AR to deliver insights based on near real-life experience

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